Bio

Born an Air Force “Brat” in Okinawa Japan in 1987, I eventually spent my formative years living on the beach in Hawaii. (Rough, I know.)

My dad was a Vietnamese linguist searching for US remains from the Vietnam war, and my mom faithfully homeschooled all seven of us Lueders kids. As long as I can remember, I always liked to draw – and tell stories. I dreamed of someday being a children’s book illustrator, or perhaps a storyboard artist for Pixar.

Being an annoying, little homeschool kid – I started taking college classes when I was sixteen. When I graduated, I had a degree in Graphic Communication Arts and Design and a design job at The Hawaii Coral Reef Initiative, working remotely way before it was cool. Over my seven year mini-career at HCRI, I designed and illustrated a 1000+ page Hawaii-based science curriculum for children and I also wrote and recorded a handful of science songs you can still (unfortunately) listen to.

In 2010, I married a beautiful gal named Meg, and together we’re raising four crazy kiddos: Jonah, Isaiah, Gideon and Donna. In 2013 I founded Fruitful – a branding agency in the heart of Omaha’s historic Benson neighborhood.

If you need help clarifying your brand or communicating your ideas out in the world, don’t hesitate to reach out to Fruitful.

(Those are a few of our favorite things to do!)